Trade.it

A product redesign, using AI design and technology to bring a fully integrated cryptocurrency platform to the market.

Challenge

Trade.it came to Platinum Trading to design the retail desktop and mobile experience, capitalizing our ux strategy, research, and design expertise. Our team of professionals was challenged to create a platform for individual day traders that leveraged automated trading bots and intuitively jumped from different exchanges to achieve different goals.

Solution

We started off immersing ourselves in the materials the client shared with us to get acquainted with the business. This project had a non-traditional setup with the key product stakeholder interviews as the client had opted to be the interviewers. In addition, we reviewed Trade.it competition and as well as other popular exchanges. This helped us form an understanding of market trends and opportunities for innovation.

Result

We designed a platform that bridges the gaps of managing multiple cryptocurrency accounts in different exchanges. The platform also offered automated trading solutions between exchanges for smart trading. We created a powerful dashboard with performance analytics and a traderoom with bots functionality for their platform that differentiated them from other trading platforms with similar offerings.

User-centered design principles and a robust visual system ensured swift and assisted task-flows for effective results for the users.